About Us

The Story Behind Smart Business Guardian
Where it all Began

Off the back of their MBA studies, in 2011, Dan and Kristin created a new venture, Trade Guardian, focused on helping entrepreneurs outsource the administration of their businesses.

One of the things that made Trade Guardian so successful was the way the team embraced business automation strategies.

As the numbers and types of clients grew, Dan and Kristin noticed a pattern in the questions they were receiving. Business owners wanted to know how they too could make the most of new technologies and automate parts of their own businesses.

The Guardians Get Together

Smart Business Guardian (SBG) was formed in 2015 to provide answers to two key questions : what opportunities are available to automate parts of my businesses and how can I get it done?

Everyone's business is unique, but the types of issues faced in terms of automation are often quite similar. For example, how do I:

  • run my business more efficiently
  • engage with more potential customers
  • get more done with limited time
  • make the most of available technologies
  • get ahead of the competition
  • have the best marketing
  • increase sales
  • improve productivity
  • work more efficiently
The Dream Became a Reality

Today, the Guardian group is a business automation specialist with customers all over the world.

This has come about organically through great service, great content and repeated stories of our clients loving what we do for them.

Every product and service we release is conceived from the practical, real-world needs we see every day in our own business and the problems faced by the different types of clients we serve.

Today we’re a profitable company with solid annual growth. We're really enjoying the journey and we'd love to come along for the ride with us.

SBG Is Here to Help You

Our mission has never changed: We’ll help you free up valuable time and resources, so you can focus on growing your business and reaching your goals.